OUR SERVICES
We develop and produce screen projects spanning scripted, documentary, online in various formats, for international and domestic distribution.
We’re also commissioned by commercial clients to create a range of multi-media stories and digital content campaigns including audio, short form video, written work, animation and photography.
Whether our projects are intended for traditional broadcast or new media platforms, they’re always underpinned by our audience expertise and our release plans are considered at the outset for every project, not retrospectively.
PRODUCTION-scripted, factual & commercial credits available here
AUDIENCE IDENTIFICATION & COMMUNITY CULTIVATION
We design, develop and implement creative strategies and content to enable businesses, creatives, and organisations to cut through the clutter and legitimately engage with audiences. Our niche strategies are anchored by ‘pathways’ and ‘reach’, complemented by a range of innovative mechanisms that thread together in an integrated approach providing value to both the community and the business or creator. Additionally, we consult on and generate creative projects that implement audience strategies from start to end.
Existing audience community connection; demonstrating different ecosystems of connected audience clusters (tapping into an expansive already existing audience networks)
Distribution and content multi-platform strategies
Integrated content workflow strategies
Audience cross pollination strategies
Post campaign audience impact reports
Development of content index, live content reservoir and multi-platform integrated editorial calendar
STORY IDEATION, CREATION & RELEASE
Digital and multi-media stories
Professional commerical video production
Professional Photography
Copywriting and editing
Premium design for branding, collateral and digital assets
Brand development (logo creation and brand templates)
AUDIENCE COMMUNITY OUTREACH
Partnership strategies (including from the development of partnership collateral through to acquisition of partners, partnership agreements and relationship management)
Interactive virtual and in-person Event Management (ideation through to execution)
We are also engaged to deliver the full scope of creative campaigns from the development of the audience strategy through to the professional creation of the screen stories, content assets and the distribution.
The benefit of engaging Cockatoo CoLab for the full scope of serviceis that the content generated will actually reach the intended user and will travel. Meaning you won’t fork out for premium story and content assets that remain dormant and invisible.
Additionally, we offer creative project consultation and coordinate a variety of creative entrepreneurship and digital distribution workshops.
WORKSHOPS
Connect with us to talk about a workshop to fit your needs. We design the experience around the business of being creative.
Images of facilitators and participants of SCREEN STORIES workshop coordinated for THE KODJA PLACE, sponsored by LOTTERYWEST. Image credit: Astrid Volzke
COCKATOO COLAB VALUES
Imagination & Inspiration: We love to create, and our ideas are uninhibited. We keep abreast of trends and connect with a vast
spectrum of people globally so we can enhance our creative process and continuously evolve.
Adventure & Courage: We tackle challenges and opportunities with a spirit of adventure that is dynamic and openminded.
Relationship & Hardworking: We adopt a sustainable, future focused mindset across all facets. We cultivate long term reciprocal relationships that are not transactional, and we prefer to connect rather than project.
Authentic & Curious: We work across a range of different products, immerse in a variety of audience communities and develop vastly different creative products and
projects; the constant is the infusion of our unique personalities, quality consistency and a genuine desire to listen and learn.
Momentum & Energy: We favour a cyclical model that is generative, not extractive and we’re ever conscious of energy movement and potential.
Traditional & Unconventional: While we are highly experienced within the digital space and new media landscape, we are extremely respectful of legacy processes and insights.
WHY WORK WITH US…?
AN ACTIVE EAR We listen to your purpose and vision to connect you to audiences and activate ecosystems.
CO-CREATE COMMUNITY We help you tap into social media and digital platforms to listen to the audience and co-build your brand voice and content distribution strategy for the community it’s intended for. We also tailor community development in the physical through tailored events and special programming designed to animate your brand and bring people together in public spaces.
PARTNERSHIPS & DISTRIBUTION We have an invaluable network of contacts we connect our clients to for dynamic collaborations. We broker a wide range of partnerships that provide benefits including funding and exposure through extensive, aligned audience channels. We recognise quality content output needs to be supported by a strategic distribution model so your message can cut through the clutter to extend to the audience.
MULTIPLE PLATFORM Increased access to content has impacted a brand’s ability to implement a traditional, siloed communications, marketing and digital strategy as audiences are now vastly fragmented across different touchpoints and platforms. Many businesses have a healthy content reservoir but struggle with effective distribution to support their content cutting through clutter. We believe the best way to express the brand/s intentions is by engaging audiences through a cyclical, connected framework that integrates all parts of the business, the brand/s purpose, all exposure touch points, audience insights, content themes and intentions to make greater impact and return significant tangible and intangible outcomes.
REGIONAL CREATIVE TALENT We attach city businesses to premium regional creatives to engage their services and increase cognitive diversity in creative work commissioned Australia wide.
AUDIENCE CENTRED STRATEGY We develop an integrated, multi-purpose, highly unique strategy that considers the whole life of content and integrates all content functions. Given the nature of our work relies on listening and responding we identify products and ways of working that often exist in future media formats.
EDUCATION We are committed to offering courses to upskill our clients, and creatives to provide pathways for emerging creatives and to share robust discussions with creative colleagues about the future state and things we have learnt.
REMOTE OPERATIONS
Since Cockatoo Colab’s inception in 2017 we have operated entirely as a remote entity. The business was designed to leverage the benefits of technology and digital systems which makes us very well equipped to operate in the post COVID world. The business structure enables us to employ regional people from geographical areas that have reduced access to opportunity, which makes the business environmentally friendly and cost effective due to the lack of physical infrastructure.
